Scale sales without pulling your people out of the field.
We’re the sales team you don’t have to hire. We help businesses selling into Canadian industrial and commercial markets build pipeline, follow up quotes and run CRM operations.
We work inside Microsoft Outlook, Microsoft Teams, Dynamics 365, HubSpot, Salesforce.
Your rep’s to-do listthis week
- Build this week’s prospect list We’ve got it
- Chase last Tuesday’s quotes We’ve got it
- Update the CRM after site visits We’ve got it
- Book a lunch-and-learn with a GC We’ve got it
- Pull the monthly pipeline report We’ve got it
Back in the field. Selling.
Most sales teams are missing one half.
Across Canadian industrial and commercial markets, the sales teams we meet tend to fall into one of two camps. Both stall for the same reason: nobody has time to build the motion around them.
Experienced, but no outbound velocity
Senior reps who know the market and the product, but have no time to prospect, chase quotes or build pipeline. Their calendars run on whatever comes in.
We bring the velocity: lead generation and pipeline development.
Hungry, but no strategic support
Junior reps with plenty of energy, but no playbook, ICP or go-to-market plan, and nobody analysing why deals are won or lost.
We bring the structure: rep development and CRM & sales ops.
We run your pipeline like it’s ours.
Why? Because part of our fee depends on it.
Every engagement pairs senior sales judgment with an AI-powered sales stack: signal-based targeting, automated cadences and live CRM reporting. We’re relentless about follow-up, precise about data and honest about what’s working.
Where growth gets stuck.
Industry research on how reps spend their time, what happens to quotes, and how buyers want to be sold to.
A sales desk, not a single seat.
Hiring is slow, expensive and risky when good sales people are hard to find. Here’s how working with us compares.
Three things you get from a full sales motion.
Each one comes with a number we report every month, so you can see it working.
Your people in the field
We take prospecting, follow-up and CRM admin off your reps’ plates, so the hours go back to site visits, demos and closing.
We report: Selling hours per rep
Revenue infrastructure, built
Lists, cadences, CRM automations and dashboards built inside the tools you already use, documented so they outlast any one hire.
We report: Follow-up coverage and CRM completeness
More prospects to close
A steady flow of qualified meetings and revived quotes, handed to your team with context, ready to close.
We report: Meetings booked and pipeline created
Built for companies that build, make and fix things.
Manufacturers & distributors
Building products, industrial and component makers that sell through quotes, dealers and distributors.
See how we help →
Contractors & trade services
Electrical, mechanical, roofing, specialty and strata service contractors whose estimators live in the field.
See how we help →
Construction & industrial tech
Construction tech, field-service and industrial software and digital services selling to people who don’t sit at desks.
See how we help →
Sales enablement and sales execution.
CRM & sales ops
Your CRM set up, cleaned up and automated, so reporting happens without chasing anyone.
Sales enablementRep development
Playbooks, talk tracks and AI assistants that help reps ramp faster and sell more.
Sales executionLead generation
Targeted outbound that books qualified meetings straight onto your reps’ calendars.
Sales executionPipeline development
Quote and tender follow-up, project tracking and revived deals, handled every single day.
A team that’s sold in your industry.
Our approach is grounded in real-world commercial experience across manufacturing, construction, distribution, and business development. We’ve been on the front lines of growing territories, entering new markets, building sales teams, developing strategic accounts, and navigating complex, multi-stakeholder sales cycles.
We understand what it takes to generate opportunities, win business, and scale revenue because we’ve done the work ourselves.
- Territory growth and market entryBuilding territories from the ground up and opening new markets, regions and channels.
- Strategic and key account developmentGrowing share inside existing accounts and turning one-off buyers into long-term customers.
- Complex, multi-stakeholder salesRunning long sales cycles with owners, specifiers, contractors and distributors all involved in the decision.
- Building and leading sales teamsHiring, onboarding and coaching reps, and setting the territories, targets and rhythm they work to.
- Pipeline and sales processProspecting, qualification and follow-up that turn activity into a steady flow of opportunities.
- Sales operations and CRMThe systems, data and reporting that show sales leaders what is working and where to act.
Assess your sales motion.
Our free, five-minute Sales Organization Audit helps you take stock of how your sales motion operates, from team structure and pipeline management to sales processes, technology, and enablement.
Get a clearer picture of where your organization stands, identify potential gaps, and understand where improvements could have the greatest impact.